why work with us?

We grow women's sports because the biggest opportunity in sports is still wide open.

Sisters Sports Group is a women's sports infrastructure consultancy that mobilizes cities to attract and support professional women's sports.

Our mission is to ensure that no one has to leave their city to feel the power of women's sports. We envision a world where every supporter - rising athletes, community leaders, LGBTQIA+ fans, families, and kids in the stands - can see themselves in the game and have a stake in its future.

Why Partner With Sisters Sports Group?

  • We advise municipal leaders and community partners → helping cities become credible, competitive candidates for professional women's sports franchises

  • We negotiate relationships between communities, brands, and leagues → ensuring every stakeholder wins: cities get teams, brands get authentic markets, leagues get proven demand

  • We transform grassroots passion into professional infrastructure → turning local energy into long-term economic impact, not just temporary buzz

  • We give city leaders a clear playbook → creating the conditions for women's professional sports to thrive for generations.

Through localized leadership, strategic partnerships, and city-by-city infrastructure development, we're building more than teams. Through our work with local municipalities, leagues, communities, and brands, we’re able to:

  • Create professional pathways for athletes to stay in the game long-term

  • Build safe, inclusive spaces where all fans belong

  • Cultivate lifelong fandom starting with kids and families

  • Generate generational opportunity that changes communities for decades

The Philadelphia Blueprint

Our Philadelphia flagship, The Philadelphia “Philly” Sisters, proves what's possible when community energy meets strategic infrastructure.

We secured the 18th WNBA franchise (launching 2030), brought Unrivaled Basketball to the city for the first time since 1998, and mobilized 20,000+ attendees through watch parties, community events, and game-day activations.

Philadelphia was our springboard. Now we're taking this proven framework to cities nationwide.

meet The Team

Alexandra Niedbalski-Sykes, President
A global executive in sports management, Alex drives operations, strategy, and growth with precision at Sisters Sports Group.

Ashley Lunkenheimer, Vice President
Former federal prosecutor and senior counsel, Ashley brings legal rigor and strategic insight. With wide-reaching connections in Philadelphia government, corporate leadership, and community spaces, she bridges advocacy with execution.

Wanda Sykes, Partner
Emmy-winning producer and activist using media influence to amplify the mission with heart and visibility.

Starla Crandall, Partner
Visionary consultant guiding marketing, partnerships, and advisory growth to turn ambition into measurable impact.

who we work with

Cities & Municipal Leaders

Transform your city into a destination for women's sports. We help you navigate league relationships, build local boards, develop sustainable infrastructure, and create fan-first events that drive economic impact and community pride.

Brands & Corporate Partners

86% of brands report women's sports sponsorships meet or exceed ROI expectations. We create branded fan experiences, athlete partnerships, sponsorship opportunities, and activations that connect your brand with the most engaged and rapidly growing audience in sports.

Leagues & Exhibition Events

Scale your reach through community-driven organizing. We provide local market expertise and proven marketing strategies that fills arenas and build lasting fandom.

Public Speaking & Thought Leadership

Book the sisters for keynotes, panels, and corporate events. As recognized leaders in the women's sports movement, we deliver compelling presentations on:

  • Building sustainable women's sports ecosystems

  • The business case for investing in women's sports

  • Strategic partnership development and sponsor negotiations

  • Community organizing and grassroots activation

  • Navigating legal and governance frameworks in sports

  • Leveraging celebrity partnerships and high-profile connections

  • Leadership lessons from professional sports management

  • Diversity, equity, and inclusion in sports

Whether you're hosting a corporate event, industry conference, women's leadership summit, or town hall, our speakers bring real-world experience, data-driven insights, and authentic storytelling that inspire action and drive results.

Let’s build together

Ready to transform your city into a women's sports destination? Let's build it together. Contact us:

Alex Niedbalski-Sykes, President
alex@thephillysisters.com

Our roots are local. Our reach is national. Our vision. Limitless.