THE TEAM
WHO WE ARE
The founding team behind Sisters Sports Group blends C-suite experience, grassroots passion, and unstoppable drive. With deep ties to Philadelphia and national reach, these leaders bring expertise in law, business, sports management, advocacy, and entertainment
FOUNDING TEAM
The team behind Sisters Sports Group brings together executive-level leadership and deep community roots. From our founding team to our advisory board, we’re guided by change makers with powerful networks in sports, business, government, and media—all committed to building the future of women’s professional sports and as a result, sports entertainment at large.
Alexandra
Niedbalski-Sykes
PRESIDENT
A global business executive with a background in sports management and deep strategic expertise, Alex drives day-to-day operations for the founding team. She oversees priorities, long-term planning, and group alignment embodies leadership that ensures Sisters Sports Group scales with purpose.
Ashley
Lunkenheimer
VICE PRESIDENT
A former federal prosecutor and senior counsel in both the public and private sectors, Ashley brings legal rigor and strategic insight to the team. With wide-reaching connections in Philly government, corporate leadership, and community spaces, she’s a bridge between advocacy and execution.
Wanda Sykes
PARTNER
Emmy-winning producer, comedian, and activist, Wanda brings star power and heart to the founding team. With deep connections in media and entertainment, she helps open doors and amplify the movement
STARLA CRANDALL
PARTNER
A visionary business leader at a top global consulting firm, Starla leads our efforts in marketing, partnerships, and advisory board development. She brings structure to ambition and helps translate vision into visible impact.
